AI & YOU
Printemps Numérique is a Montreal-based organization dedicated to raising awareness among young people and the general public about digital and emerging technologies. Through its educational programs, it promotes a better understanding and responsible use of technological innovation.
With IA & Toi, Printemps Numérique furthers its mission to make artificial intelligence more accessible, understandable, and engaging for the next generation.
Task
Our mission was to design and build a gamified educational journey specifically tailored to teenagers, fully integrated into the Kajabi platform. We also developed a vibrant, youth-friendly, and accessible brand identity to capture and sustain the attention of this target audience. As part of the project, we created a wide range of interactive and educational content, including quizzes, mini-games, videos, challenges, badges, and storytelling elements. To enhance engagement and motivation throughout the learning experience, we implemented a clear progression and reward system incorporating badges, points, and personalized feedback. Finally, we ensured that the entire user experience was seamless, intuitive, and fully aligned with the digital habits of a new generation of learners.
As artificial intelligence continues to reshape our lives and societies, Printemps Numérique wanted to engage young people aged 15 to 18 in understanding these technologies through a playful, educational, and interactive approach.
The IA & Toi project aimed to spark curiosity, demystify AI, and encourage thoughtful, critical, and creative use of digital tools.
The mandate entrusted to Brandway Digital Consulting focused on creating a strong brand identity and a fully digital, gamified, and engaging learning journey tailored to the habits of a younger audience.
edagogy & Gamification
We designed an experience centered on playful progression and interactivity to make AI concepts accessible to young audiences. The journey is structured through short, easy-to-understand modules combining theory, quizzes, practical challenges, and mini-games.
The program architecture follows a clear path: Understand, Test, Decode, Imagine. The goal was to demystify AI while developing participants’ critical thinking.
Art Direction & Visual Identity
We crafted a visual universe blending technological codes with youth culture references: AI mascots, bold colors, stylized icons, and retro-futuristic elements. The visual identity is positive, inclusive, and engaging, breaking away from the often-anxious narratives surrounding AI.
Built on Kajabi, the learning journey takes the form of a gamified educational mini-game:
✔ Progressive challenges
✔ Badges and scoring
✔ Interactive and varied content (quizzes, videos, slides, games)
✔ Personalized feedback
The interface was designed for a seamless, intuitive user experience, fully aligned with the digital habits of teenagers.
. A unique gamified educational platform in Quebec, specifically designed to raise awareness of AI among young people.
. A strong, distinctive, and youth-appropriate visual identity.
. An innovative, interactive, and stimulating educational experience.
. Very high engagement rates and enthusiastic feedback from both young users and educators.
. A solid foundation for future program extensions.
The IA & Toi project demonstrates that even complex technological subjects can be made approachable through creativity, education, and gamification—effectively sparking curiosity, engagement, and critical thinking among younger generations.