FIFEM’s Digital Shift - 24th Edition - Case Study

24th Edition of FIFEM

The Montreal International Children’s Film Festival (FIFEM) is an international film festival, a family version of the world’s most significant film events for young people.

  • Strategy

    Communication Integrated Marketing

  • Design

    Visual Identity, UI/UX Website

  • Client

    FIFEM

Open Project

Mandat

FIFEM’s Digital Shift

With the constraints of the pandemic, FIFEM immediately adapted to its new reality to retain and further expand its audience. To do this, FIFEM undertook a digital shift, allowing it to diversify its programming and break all territorial boundaries. The 24th edition of FIFEM was reimagined, so its audience could enjoy the festival as an online cinematic experience.

Our Role

We created a digital platform offering a program of children’s films accessible by monthly/annual subscriptions.

We helped increase awareness of FIFEM at local and international levels, and we helped broaden the audience of FIFEM with a unique, online cinematic experience.

Platform-fifem

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