Hippoc
Hippoc is a pioneering SaaS company at the intersection of neuroscience, artificial intelligence, and performance marketing. With its proprietary technology, the platform analyzes and predicts the impact of visual content on human memory, measuring memorability before a campaign is even launched.
This unique solution empowers marketing and creative teams to objectify their creative decisions—traditionally driven by intuitionthrough reliable cognitive data to maximize advertising ROI.
Task
We supported Hippoc in the complete creation and deployment of its visual identity and digital presence. The mission was to craft a brand universe that reflects both the company’s scientific depth and creative ambition. From the logo to the UX/UI of the website, each element was designed to align with Hippoc’s positioning: bridging cognitive science and marketing innovation. The objective was also to deliver a clear, educational, and inspiring digital experience to strengthen credibility, foster engagement, and accelerate business opportunities within its target markets.
In a crowded landscape of marketing optimization tools relying on conventional metrics (click rates, impressions, conversions), Hippoc offers a radically different solution. Leveraging cognitive science and artificial intelligence, Hippoc predicts the memorability and emotional impact of visual content—before it’s even published.
Their mission is to enable brands to objectify their creative decisions and maximize advertising impact through reliable, neuroscience-based data.
The challenge: their visual identity and digital ecosystem failed to reflect their uniqueness or scientific credibility. Their positioning needed to be clarified, embodied, and elevated through a cohesive, impactful digital experience.
Our work focused on three core objectives:
. Clarify positioning and brand narrative to highlight Hippoc’s unique value within a highly competitive ecosystem.
. Design a high-value visual identity: scientifically credible, visually memorable, and distinctive in the SaaS technology space.
. Redesign the digital experience to improve clarity, build trust, and drive conversion.
Branding & Positioning
We defined a brand territory rooted in the intersection of scientific rigor, technological innovation, and creative impact. Hippoc’s brand had to communicate this connection between neuroscience and AI, resonating with marketing teams, R&D leaders, and creative agencies alike.
Art Direction & Visual Identity
The visual universe is built upon modular geometric shapes symbolizing structure, precision, and rationality, reflective of cognitive sciences. A refined color palette and bold typography convey credibility, modernity, and distinction.
Every graphic element reinforces Hippoc’s core promise: making the invisible tangible, predicting visual impact on memory.
UX/UI & Digital Ecosystem
We designed a fluid, intuitive, and educational experience for the website. The UX approach clarified the user journey, strengthened the value proposition, and fostered trust through clear benefits and use cases.
The UI design embodies the brand’s understated confidence while emphasizing scientific innovation and product expertise.
. A coherent and differentiated brand territory positioning Hippoc as a reference in cognitive AI applied to marketing.
. A strong and distinctive visual identity, enhancing scientific credibility while breaking free from traditional tech sector codes.
. A more effective website: optimized journeys, clearer messaging, greater reassurance, and improved conversion.
. Perfect alignment between product, brand, and digital experience, supporting business growth and market expansion.
This project demonstrates the impact of a strong identity and a cohesive digital experience in amplifying technological innovation. Hippoc is now positioned as a credible, inspiring, and distinctive player, capable of transforming complex data into clear, actionable solutions for brands.