SYNTHÈSE
Initiated by Quebec’s Ministry of Higher Education, Synthèse Pôle Image Québec is a strategic organization whose mission is to unite companies and educational institutions in the digital creation sector (video games, visual effects, animation, immersive experiences). As a centre of excellence, Synthèse acts as the convergence point between industry and research to ensure that training programs align with market needs, while fostering innovation and the development of cutting-edge expertise in Quebec.
Task
Our mission was to guide Synthèse through a multi-year strategic partnership aimed at modernizing its brand and optimizing its event marketing. To do this, we conducted a complete overhaul of their brand architecture to create a unified and impactful identity. We focused on redesigning their website with a sophisticated UX/UI to reflect their high-end positioning and streamline user engagement. Finally, we revolutionized their content creation process by implementing an AI-powered workflow to produce high-quality digital and print materials for their events at scale.
With rapid growth over several years, Synthèse’s brand identity had become fragmented, and its digital presence no longer matched its prestigious positioning. The organization faced a major challenge: quickly producing high-quality, consistent content for its numerous events and initiatives, a process that was both costly and labor-intensive.
Our long-term collaboration with Synthèse allowed us to move beyond traditional design and integrate disruptive innovation into the core of their operations.
The challenge for any event organizer is the massive and rapid production of custom materials (schedules, speaker bios, social posts, brochures) for each occasion, while maintaining impeccable quality and consistency.
We deployed a custom-built artificial intelligence engine, trained on Synthèse’s brand identity. This system transforms content production:
Data Analysis: The AI ingests the raw data for each event (schedules, speaker lists, session topics, partner information).
Multi-Format Generation: Based on pre-approved design templates, the system automatically generates all necessary materials: event web pages, social media posts, print-ready PDF brochures, and digital banners.
Validation and Deployment: Supervised by our teams, the content is validated in record time before being deployed across all relevant channels, ensuring perfectly synchronized communication.
Radical Efficiency: A reduction of over 80% in production time for the marketing materials of each event.
Total Brand Consistency: All content, whether digital or print, scrupulously adheres to the established art direction.
Hyper-Personalization at Scale: The ability to create tailored content for specific audience segments with no additional production effort.
If you have a new project and are looking for a passionate, results-oriented team, we would be delighted to offer you a complimentary consultation.