Vitta
Viita is a Quebec-based company specializing in sustainable menstrual protection. The brand is committed to democratizing eco-friendly, comfortable, and inclusive solutions, with strong values around feminism and environmental protection.
Task
Our mission was to support Viita in the launch of a limited-edition collection in collaboration with influencer, activist, and entrepreneur Jessie Nadeau. The goal was to democratize sustainable menstrual protection methods by targeting an audience engaged around strong values.
The mandate aimed to:
Design and launch an impactful product campaign.
Increase the brand awareness and positioning of the Viita brand.
Educate and engage a new audience around the brand’s values.
Strengthen Viita’s credibility and trust as a leader in sustainable solutions.
Democratize sustainable menstrual protection.
Strategic Foundation
We started by aligning Viita’s objectives with a clear, values-based digital strategy. Our approach was based on:
. A strong, impactful message: “MON CORPS, MES RÈGLES.”
. Positioning Viita as a trusted resource for consumers who are conscious of social and environmental issues.
. Establishing an authentic collaboration with an influential figure who shares the brand’s values.
Key Deliverables
. A campaign framework and messaging aligned with feminism and the environment.
. The design of the limited-edition collection and impactful campaign visuals.
. A strategic influencer partnership to maximize reach and engagement.
We implemented a multi-channel acquisition strategy focused on values and engagement:
Targeted advertising campaigns (Google Ads & Meta) with a clear and action-oriented message.
Strong visual content featuring the product and the collaborator.
We established a coherent creative direction with Viita’s positioning:
. An authentic, modern, and inclusive visual universe.
. Content highlighting the comfort and elegance of the product’s design.
. Visuals emphasizing the brand’s commitment and campaign values.
. Successful launch of a limited-edition collection that generated strong audience engagement.
. Reinforcement of the brand’s digital visibility thanks to an authentic influencer partnership.
. A professional and credible digital presence, aligned with Viita’s positioning as a leader in sustainable and inclusive solutions.
By combining a strong brand strategy with an authentic influencer partnership, we helped Viita transform a simple product launch into an impactful and memorable campaign that strengthened its leadership.