Wearinto.com
INTO is an innovative company specializing in conversational AI consulting, helping brands design smart, seamless, and human-centered customer experiences. In addition, INTO also develops SaaS products, including Into Guesty, a solution dedicated to modern hospitality.
Task
Through a combination of brand strategy, visual identity, and user experience design, we helped INTO strengthen its position as a trusted expert in conversational AI. The visual universe, inspired by the guiding light of Venus, reflects the company’s mission to illuminate every customer interaction with smart, human-centered intelligence — while reinforcing its image as a forward-thinking, approachable technology brand.
INTO needed a strong, meaningful, and contemporary visual identity to support its ambitions: position itself as a reference in conversational AI, while reflecting both its technological expertise and its human-centric approach. The project also included a complete redesign of the website to offer a better digital experience aligned with its new positioning.
We supported INTO from the ground up in the creation of its brand identity. Inspired by Venus, the morning star — a universal symbol of guidance and light — the logo visually embodies INTO’s mission: to enlighten each customer interaction through refined, human intelligence.
The result is a modern, elegant, and flexible brand identity that perfectly aligns with INTO’s dual ambition: technological excellence and warm, human interaction. This identity was then deployed across their UX/UI website redesign, offering clarity, consistency, and a unique positioning within the AI sector.
Thanks to a combination of brand strategy, visual identity, and digital design, we helped INTO strengthen its leadership in conversational AI. This bold, thoughtful visual universe reinforces their role as a trusted partner for brands looking to create more human and intelligent experiences.
