Fifem
The Montreal International Children’s Film Festival (FIFEM) is a premier international event dedicated to celebrating cinema for young audiences. Often described as the “Cannes for Kids,” it stands as a family-friendly version of the world’s most significant film industry gatherings.
Task
Our mission was to spearhead FIFEM's digital transformation to ensure not only its survival but also its growth in the face of the pandemic's constraints. To do this, we designed and implemented a fully tailored 360° media strategy. We focused on creating an online cinematic experience to replace the physical event, while ensuring the development of a new digital platform to maximize accessibility and engagement. Finally, we launched and managed strategic advertising campaigns aimed at retaining the existing audience, acquiring a new international viewership, and establishing the festival as an innovation leader in its sector.
The global pandemic presented an unprecedented challenge. With in-person events no longer possible, FIFEM had to rapidly adapt to a new reality to successfully host its 24th and 25th editions without a physical venue.
Our mission was to lead FIFEM’s digital transformation not only to safeguard its continuity during the pandemic but to open a new chapter of growth. We designed and implemented a fully customized 360° media strategy, transforming the physical festival into a digital-first experience.
This included:
. Creating an immersive online cinema platform to host the festival lineup
. Enhancing accessibility and user experience for families and educators
. Running strategic ad campaigns to expand reach and attract a new global audience
We ensured the event’s core values—creativity, discovery, and emotion—remained central to this digital shift.
What began as a pandemic solution evolved into a long-term innovation partnership. FIFEM, like all major festivals, faces the complex challenge of promoting dozens of films with limited editorial and budgetary resources.
We developed a tailor-made AI engine specifically for cinematic content promotion. This system allows FIFEM to produce high-quality trailers at scale, while preserving artistic intent.
. AI-Powered Analysis: Our system watches and analyzes all festival films to detect emotional peaks, narrative arcs, and visual highlights.
. Creative Generation: From this data, the AI proposes multiple trailer versions—each designed to capture attention instantly.
. Artistic Supervision: All outputs are reviewed and refined by our creative directors to align with the original film tone and audience expectations.
. Enhanced Visibility: Every film receives its moment to shine with a professional-grade trailer.
. Stronger Engagement: The AI-optimized videos drive higher shares and reactions across platforms.
. Festival Innovation: FIFEM has become a reference in digital innovation within the festival circuit.
Looking to amplify your brand or event with cutting-edge digital and AI-powered solutions?
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