LPG® Canada
LPG® Canada is a recognized leader in cellular stimulation and non-invasive technologies. The brand offers natural, science-backed solutions dedicated to beauty, health, and wellness. LPG® Canada’s mission is to democratize endermologie®, a patented technique that enhances skin health through mechanical stimulation, and to strengthen its digital presence to better serve skin care professionals across the country.
Task
Our mission was to support LPG® Canada in democratizing endermologie® among skincare professionals across Canada. To achieve this, we designed and implemented a high-performance, fully tailored digital strategy. We focused on generating qualified leads through optimized acquisition strategies while ensuring the design and optimization of the website to maximize conversions. Finally, we launched and managed strategic advertising campaigns aimed at increasing brand awareness and enhancing overall business performance.
LPG® Canada aimed to:
. Build a solid digital strategy to reinforce its brand authority
. Educate and engage skincare professionals about the benefits of endermologie®
. Design and optimize the website to support its positioning and conversion goals
. Launch and manage advertising campaigns to drive awareness and action
. Generate qualified online leads through high-performing acquisition campaigns
Strategic Foundation
We started by aligning LPG® Canada’s business objectives with a clear and precise digital strategy.
Our key focus areas:
• Democratize endermologie® with simplified, accessible messaging
• Position LPG® Canada as a trusted resource for skincare and wellness professionals
• Clarify brand communication to reinforce credibility and attract a qualified audience
Key Deliverables
✔️ Market analysis and digital ecosystem audit
✔️ Strategic recommendations tailored to B2B skincare professionals
✔️ Messaging framework focused on education and lead generation
We implemented a multi-channel acquisition strategy focused on visibility and performance:
. Landing pages optimized for conversion
. Lead magnets targeting skincare professionals (guides, webinars, training offers)
. Targeted advertising campaigns (Google Ads & Meta) with clear, action-oriented messaging
. Strategic retargeting to capture undecided prospects
The LPG® Canada website was fully rethought from a UX/UI perspective to deliver a smooth, premium, and trustworthy user experience.
Focus points included:
Professional, clean, and efficient design aligned with brand guidelines
Optimized navigation and content hierarchy to drive lead conversion
Clear, action-driven CTAs tailored to each user journey (learn, contact, request demo)
We established a coherent art direction across all digital assets to reinforce LPG® Canada’s brand positioning:
A clean, modern, science-driven visual universe
Content blending medical credibility with aspirational wellness messaging
Visuals highlighting technological innovation behind LPG®’s solutions
+65% increase in qualified leads within the first 6 months
Significant improvement in website performance:
→ +45% session duration
→ -32% bounce rate
. Successful ad campaigns generating leads with optimized CPA
. Strengthened digital visibility among skincare professionals in Canada
. A professional, credible, and cohesive digital presence aligned with the brand’s premium positioning
Through a combination of strategy, design, and performance marketing, we helped LPG® Canada reinforce its leadership in non-invasive beauty solutions while achieving measurable business results.