Renaissance Glove™
For over 25 years, Renaissance Glove has been modernizing the ancestral exfoliation ritual inspired by the hammam, with its plant-based glove now recognized as a reference in the world of natural and sensorial skincare. Far from chemical products, the brand offers a simple, skin-friendly, and eco-conscious approach to reveal the skin’s natural glow.
A simple ritual, healthier skin — naturally.
Task
I was in charge of redefining the creative direction to modernize the brand’s image while honoring its heritage. My work included refreshing the visual identity through a natural color palette, soft and contemporary typography, and a focus on sensorial, minimalist imagery. I also developed a brand narrative that repositioned the exfoliating glove as part of a modern self-care ritual, highlighting its benefits in a clear and aspirational way. Finally, I provided recommendations for photography, packaging, and digital assets to ensure consistency across all touchpoints and elevate the brand within the competitive skincare market.
Renaissance Glove is a Canadian pioneer brand specializing in the exfoliating glove inspired by traditional oriental hammam rituals. For over 25 years, the brand has been democratizing this ancient beauty ritual for a North American audience by promoting its benefits for the skin: removing dead cells, reviving natural radiance, and improving skin texture.
However, after all these years, the brand faced new challenges:
A perception that felt outdated or too niche.
The rise of numerous skincare brands with very modern and sophisticated aesthetics.
The need to attract a new generation of consumers looking for sensory, natural, and effective routines while being mindful of their impact.
Objective: reposition Renaissance Glove as a premium, clean, conscious, and universal brand, while leveraging the strength of its heritage.
The goal of this repositioning was to reconcile tradition with modernity.
The Renaissance glove needed to be seen no longer as a simple utilitarian accessory, but as a true sensory experience, integrated into a minimalist, body-respectful, and eco-friendly skincare routine.
Creative guiding principles:
Simplicity and elegance: Returning to the essence of an ancient gesture.
Naturalness and authenticity: Celebrating materials, textures, skin.
Sensory awakening: Positioning the glove as a pleasurable, gentle, and effective object.
Responsibility: Highlighting the brand’s sustainable and local values.
Visual Universe
The creative direction focused on crafting a sensory, soothing, and contemporary universe, far from the folkloric clichés or overly technical skincare representations.
Color palette: Nudes, beiges, soft pinks, terracotta — evoking skin, earth, sand, the warmth of the hammam.
Textures: Natural skin, organic materials, fabrics, macro details of the glove.
Photography: Soft lighting, enhanced skin textures, precise and elegant gestures. Clean compositions with minimalistic backgrounds to elevate the product.
Typography & Tone of Voice
A tone that is simple, reassuring, expert yet accessible.
A contemporary, rounded, and elegant typeface, evoking the softness of the gesture and the brand’s caring approach.
The brand strengthens its position as the expert in exfoliation care while broadening its audience:
A modernized, premium, and desirable image.
A new generation seduced by a simple promise: “Healthier skin, naturally.”
A visual universe aligned with today’s high-end skincare codes.
Improved clarity around the ritual and its benefits for a broader audience (skincare enthusiasts, minimalists, clean beauty advocates).
The Renaissance glove becomes the essential ally for all skin types, all year round.
I was responsible for redefining the creative direction to modernize the brand’s image while respecting its heritage. This work included refreshing the visual identity with a natural, skin-inspired color palette, soft and contemporary typography, and minimalist, sensorial imagery aligned with current skincare standards.
I also reimagined the brand narrative, repositioning the glove not as a simple accessory but as a true self-care and wellness experience, fully integrated into a refined and conscious beauty routine. The focus was placed on highlighting its natural benefits, through a clear and aspirational tone.
Finally, I led the art direction for photography, packaging, and digital assets to ensure visual consistency across all touchpoints, from e-commerce to social media.
Transforming a traditional exfoliating glove into a modern, desirable, and premium skincare essential through a refined visual universe rooted in simplicity, natural beauty, and sensory well-being.
